Mainstream TV Networks vs Streaming Platforms: The Shift of Competition and the Future of New Content, within the Context of Diverse Viewer Demands and Adaptation

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via cable. In contrast, digital services operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between conventional TV networks and streaming servic

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